The NBA is revamping their app to keep up with the TikTok era

News Summary:

  • For starters, it directly borrows from TikTok’s strategy with a vertically scrolling For You stream that will display in-progress game highlights in real-time. The page will have suggested material based on fan preferences and be customized with the aid of Microsoft Azure and Azure AI (Microsoft is the NBA’s cloud and AI partner).

  • The NBA is snatching a march on opening night with a revamp of its iOS and Android apps as the 2022–23 season is just around the corner. Vertical videos are given a lot of attention in the new edition, which is appropriate for the current social media era.

NBA League Pass and NBA TV, two more league subscription services, have been included in the app. According to the statement, NBA League Pass subscribers will gain access to live feeds of games being played outside major markets with better video quality and lower streaming latency. Subscribers can access streams with betting-focused features, other camera perspectives, and analytics-driven alternatives. There will also be Korean, Spanish, and Portuguese commentary feeds available.

Access to NBA TV is included in the package. The app will also include streaming from pre- and post-game press conferences and media days, as well as teams’ pregame, shows for League Pass games, and a show highlighting NBA culture and lifestyle. There will also be a weekly program devoted to betting and highlights. Live streams of international preseason matches from Abu Dhabi and Japan will also be available on the app.

The NBA has temporarily lowered the cost of League Pass subscriptions in conjunction with the app’s debut. Currently, the standard plan costs $15 per month or $100 for the season, while the premium option costs $20 per month or $130 for the entire season.

You’ll receive access to several documentaries, such as the seven-episode Gold Blooded series, which follows the Golden State Warriors’ quest for the 2022 championship. On the app right now is the first episode. You can learn more about the hottest new stars in the NBA in Pass The Rock, which makes its debut in late November.

There will also be historical content, including 500 great games, documentaries, and every Finals game since 2000.

In addition, the NBA is launching NBA ID, a free membership program that may be connected to an NBA League Pass subscription. Original content and materials from the league’s vault will be included in the advantages and rewards that NBA ID will provide. Additionally, members will get access to special events from NBA partners, ticket discounts, NBA Pick’Em fantasy game prizes, and more.